In the world of influencer marketing, especially in the music industry, one common mistake brands and artists make is focusing too much on where an influencer is based rather than where their audience actually is. Sure, an influencer might be from London, but what if most of their followers are in Brazil? That’s a game-changer for your campaign.
Audience Location > Influencer Location
Let’s break it down: if you’re a DJ promoting a club night in Berlin, it won’t help much to work with an influencer whose audience is mainly in Los Angeles. But if you’re pushing a streaming campaign and your goal is to increase plays in Latin America, an influencer with a big reach in Mexico, Argentina, or Colombia is gold—regardless of where they live.
The power of global reach
Thanks to social media, an influencer’s audience can be spread across multiple countries. Many influencers gain traction in regions they didn’t even expect. That’s why, when running a music promo campaign, you should focus on:
? Top Countries Reached – Where are their followers actually from?
? Engagement Rates in Key Locations – Do people in your target region interact with their posts?
? Cultural Relevance – Does their content vibe with the audience you want to reach?
How to find the right Influencer for your music project?
On Influencer Groove, we make it easy for you to find influencers based on their audience location, not just where they live. You can filter influencers by country reach, making sure your campaign hits the right people in the right places.
So next time you’re picking an influencer, don’t just look at where they’re from—check where they’re making the most noise. ??
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